Our Story

Meet the Visionaries

Mother and daughter duo, Donna and Kim, stand as the driving forces behind West Barn Co.®, a pioneering brand renowned for its premium brow products beloved by professional makeup artists worldwide. Nestled in the bustling heart of Durham, their journey epitomises a fusion of expertise, innovation, and a deep-rooted passion for beauty. But what sets this dynamic duo apart?

A Transformational Journey

Kim's evolution from a makeup artist to a Level 7 trained aesthetician has been nothing short of remarkable. What began as a quest to redefine conventional beauty norms during an editorial photoshoot in August 2016 quickly snowballed into a global phenomenon. Frustrated by the limitations of existing brow products, Kim envisioned a revolution—an ode to the natural, brushed-up brow. Thus, the iconic Soap Brows® was born.

Innovative Collaboration

In sync with Kim's vision for a natural, brushed-up brow, Donna's expertise in organic skincare and formulation became the cornerstone of our journey. Together, they embarked on a mission to create a product that not only revolutionised brow grooming but also set new standards for safety and quality.

Initially conceived to keep brows in place with a soft, fluffy finish, Soap Brows® quickly evolved beyond its original purpose. Its versatile formulation and exceptional hold made it the perfect tool for shaping brows into any desired style, accommodating the ever-changing trends in the beauty industry. From the 90s brow or defined arches to soft and feathery shapes, Soap Brows® became the go-to solution for achieving flawlessly styled brows.

At West Barn Co.®, we understand that beauty trends are constantly evolving. That's why we're committed to keeping you informed and inspired. Explore the latest brow trends, tips, and techniques on our blog, and discover how Soap Brows® can help you effortlessly achieve your desired look, no matter the trend.

A Legacy of Excellence

From humble beginnings in their kitchen, West Barn Co.® has transcended boundaries, emerging as a global powerhouse in the beauty industry. Today, we boast a diverse portfolio of meticulously crafted products that resonate with individuals worldwide. Our reach spans across 60 countries, with prestigious retailers like Harrods, Liberty London, and Urban Outfitters proudly showcasing our creations

Embraced by Icons

Our journey has been adorned with accolades, from features in leading publications such as Vogue, Byrdie, and Glamour, to gracing the brows of esteemed personalities like Billie Eilish, Zendaya, and Kendall Jenner. At West Barn Co.®, we continue to push the boundaries of innovation, redefining beauty standards one brush stroke at a time.

Join us in celebrating a legacy built on passion, innovation, and the relentless pursuit of excellence. Experience the West Barn Co.® difference today.